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PPC or pay per click is a digital advertising model that requires the advertiser to pay a certain amount of money whenever someone clicks their ads. To be more precise, PPC is a tool that businesses use to buy visits to their websites. This tool comes in handy when websites fail to get organic traffic. The most common form of advertising used for PPC campaigns is search engine advertising. By opting for this type, you will get to bid for placing your ad in sponsored links of search engines. Whenever someone would enter a keyword relevant to your ad in the search engine, the sponsored link will appear as the first option on the result page.