Did you know that traditional out-of-home advertising spend globally reached over $34 billion in 2021? Additionally, this figure is estimated to grow, with projected global expenditures to reach $42.4 billion by 2024? And this is just one part of offline marketing – OOH. The trend for television and radio marketing is on a rise as a major segment of consumers constantly engage with these platforms. Additionally, the reach and market potential of various offline platforms is huge.

So, if you aren’t using offline marketing, then you might be missing out on a major segment of your target audience who are not on digital media.