Social media influencer marketing occurs when brands collaborate with influencers on social media. There is always a target audience for each brand. During an influencer marketing campaign, brands must find an influencer with a personality that fits how the brand wants to be perceived l and appeals to their target audience.

Even though influencers are not big celebrities, followers of their recommendations are loyal and more likely to buy the products they recommend. Therefore, influencer marketing is more cost-effective than traditional marketing and is more likely to achieve company revenue and marketing objectives.